PAY PER CLICK (PPC)
Google Ads & Microsoft Ads
We deliver top performance from Google Ads and Microsoft Ads through expert PPC management. Competing online is more challenging than ever. Targeting the right keywords, developing compelling, clickable content, determining the PPC bid strategy and staying on top of trends, increasing ROI and lowering CPC is what we do.
Pay Per Click (PPC) advertising is one of the fastest ways to start generating leads for your business. The team at Blue Oak Marketing has extensive experience running successful PPC campaigns for clients in various industries and achieving trackable, tangible results.
We focus on not only delivering a campaign that generates leads but also ensuring those leads are trackable so you know exactly what kind of return you are getting on your investment. And it's important to remember that Google is a business and wants money - money for clicks. They care about click VOLUME. while at Blue Oak we care about the click VALUE - did it lead to a call or a sales lead for your business at an acceptable cost per conversion?
To learn more about how PPC campaigns can benefit your business or to schedule a free consultation, get in touch via the form below or give us a call!
Effective PPC Campaign Management
"You can't manage what you can't measure." Before any campaign starts you need to understand the business goals and what determines success. Then set-up tracking solutions for measuring.
What happens if you have a great ad and the click takes the user to a page on your website that doesn't reflect the ad? They bounce! Plus, google measures your landing page experience and this may impact your quality score. Landing pages optimized for your ad are key to success.
What is Pay Per Click Advertising (PPC)?
PPC advertising allows companies to reach a highly targeted audience when they are in "buy mode". It's an instant way to get to the top of Google and Bing. Search engine page (SERP) is highly effective at driving traffic to a website and generating leads or sales.
Paid search advertising, or pay-per-click (PPC) advertising, is a digital marketing strategy that involves placing ads on search engine results pages (SERPs) or other websites and paying for each click the ad receives.
To create an effective PPC campaign, keyword research is essential to determine the relevant search terms the target audience is using. Compelling ad copy that includes the three main elements of PPC include keywords, descriptions, and headlines - your copy will encourage users to take action and click on your ad.
PPC advertising isn't just the creative - it's about the data too. Implementing the right bid strategy is crucial in PPC advertising, as it determines how much a business is willing to pay for each click on its ad. A higher bid may result in a better ad position on the SERP, but it also means a higher cost per click. Is that click VALUABLE - does it lead to a sale or generate a prospect for your business? You shouldn't spend $1 on PPC advertising, or ANY Advertising for that matter without having trackable measures in place to determine the effectiveness of your campaign. At Blue Oak Marketing, we 1000% believe "you can't manage what you can't measure"! With an effective PPC strategy, businesses can consistently earn one of the top spots in the search results and see higher conversions from users ready to buy.
PPC has many moving parts and may feel overwhelming to some business owners that are also running the day-to-day operations. That's why you must find a PPC management company with the tools and expertise to drive real, immediate, trackable results while maximizing ad spend, increasing conversions and traffic, and saving you time and resources.
Proven PPC Expertise
Did you know Google gets about 3.8 billion searches per minute? Or that over 80% of consumers use search engines (like Google) to find local services and businesses?
Pay Per Click advertising can push your message straight to the top of Google or Microsoft search results, which can get your business almost instantaneous visibility.
At Blue Oak, we specialize in creating PPC campaigns that are not only visible but visible to the people who are specifically looking for your services online. This is extremely powerful for businesses looking to generate new qualified leads, and our team has had tremendous success providing clients with tangible and trackable results.
With Blue Oak Digital Marketing & PPC Management, you'll get:
PPC strategy and campaign set-up to drive business growth
Quality score optimization
Gains in effectiveness and efficiency from day 1
ROAS (return in ad spend) that matter
If you want to learn more about how we can generate new business leads via PPC, get in touch today!