Excelsior Orthopaedics Case Study

PROJECT HIGHLIGHTS

Increased Site Traffic

Website users increased by over 50% between January 2016 at the start of the campaign and December 31st, 2019.

Generated Inbound Calls

Generated over 20,000 calls from qualified leads in the clients geographic area between 2016 and 2019. Generated over 7,000 of those calls in 2019 alone.

Created Trackable KPI's

Created intuitive monthly reports that allowed client to easily costs, results, and campaign trends.

Developed Organic Traffic

Began SEO campaign in 2017 and increased the number of Organic visitors from 0 to over 11,000 in December 2019.
Traffic Data from 2016-2019
Call Data from 2016 - 2019
Organic Traffic Mid 2017 - 2019
Traffic Data from 2016-2019
Call Data from 2016 - 2019
Organic Traffic Mid 2017 - 2019

DELIVERABLES

The client indicated to us that they wanted to dramatically increase the number of inbound leads they received on a monthly basis and, most importantly, be able to track that back to an ROI.

Our team initiated a PPC and organic SEO campaign to delivery quick leads while working on increasing search visibility simultaneously in the background.

We consistently delivered improved results year over year, and provided in-depth reporting that allowed the client to determine where their budget was going, and what they were getting in return in terms of ROI.

STRATEGIES EMPLOYED

  • Aggressive PPC Campaign
  • Continuous SEO Campaign
  • Monthly Reporting
  • Call Tracking

“THE BLUE OAK TEAM HAS BECOME A TRUSTED MARKETING PARTNER FOR OUR FIRM. THEY CAME IN AND IMMEDIATELY MADE HUGE IMPROVEMENTS TO OUR ONLINE MARKETING, AND THEIR CAMPAIGNS HAVE GOTTEN REAL RESULTS.”

– David Uba, CEO, Excelsior Orthopaedics